New Beginning with Global E-Sports Service Expansion
In July 2025, ARETE Agency announced a fresh start by changing its name to VIRO Agency. This rebranding was carried out with the goal of expanding from Korean player and coach-focused services to the global market.
Comprehensive Service Expansion While Strengthening Core Services
VIRO Agency announced that alongside the rebranding, it has significantly expanded its service areas to align with the globalization of the e-sports player ecosystem. The company has evolved into a comprehensive e-sports service provider based on professional experience and infrastructure while maintaining its core player and coach dedicated care services.
The newly offered services consist of four sectors. In the most important player and coach sector, the company provides comprehensive services from team entry opportunities to contract negotiations, branding, and legal support. For teams and organizations, it supports talent recruitment, sponsorships, and visa services. In the brand and event sector, it handles tournament planning, operations, and marketing. The company has also expanded into media content production, YouTube channel management, and documentary production.
Through this rebranding, VIRO Agency expressed its ambition to establish itself as a comprehensive service partner in the e-sports industry.
